Formula 1 launches Monopoly game with Hasbro

Formula 1 has opened pre-orders for Monopoly Formula 1 Edition, a new board game created with Hasbro that recasts the classic property game around the current F1 calendar, team identities and a season-long championship battle ahead of its full release on July 15.

The biggest twist is that this is not a straight reskin of Monopoly. Instead of collecting money for passing Go, players choose a favorite team and race around the sport’s 24-round calendar, moving helmet or car tokens on a central track and competing in a Monopoly Grand Prix format built around race wins and points. The game is designed to mirror F1 more closely than standard Monopoly, with players chasing both the Drivers’ Championship and the Constructors’ Championship as the season unfolds on the board.

That F1 layer runs deeper into the mechanics. One report said each team comes with its own unique ability, triggered when a player rolls an “F1” symbol on the dice. The edition uses two dice, one white and one red, for direct challenges over property or race situations, with the higher roll deciding the winner. The effect is to turn familiar Monopoly territory into head-to-head contests that borrow directly from the logic of on-track competition.

The game covers all 24 circuits on the current Formula 1 calendar and supports up to six players. It is aimed at ages eight and up, and one report listed the price at €44.99. Those details underline the audience F1 is targeting: not only established fans, but households and younger players who may engage with the championship first through a product tied to its teams and venues rather than through a grand prix weekend itself.

Emily Prazer, Formula 1 Chief Commercial Officer, said the launch fits that broader access point. “Monopoly is one of the most iconic and best-loved board games in the world, so we're thrilled to bring a Formula 1 twist to such a classic,” she said.

Prazer added that the edition “captures the excitement and competitiveness of the sport in a fun, accessible way,” with F1 confident that fans of all ages will enjoy competing “when they take to the grid and compete in the Monopoly Grand Prix.”

That matters beyond the novelty of a licensed board game. Formula 1 and related coverage framed the project as part of the series’ wider push to reach people through products outside live attendance and television viewing. In that sense, Monopoly Formula 1 Edition is another part of Liberty Media’s broader fan-engagement strategy: using the sport’s teams, circuits and championship structure to bring new audiences into F1 in a format that can travel far beyond the paddock.